How to Write SEO Friendly Post Title For Blog Posts
A Good title for every article on your site is hugely important for driving long-term term search engine traffic. It can be the difference between getting no visitors and getting thousands of visitors a month to individual articles. Google looks heavily upon your page title to decide what your page is about, so if you use the right keywords in your title, then if can make massive changes to the amount of search engine traffic you receive. If you don’t optimize your titles, you are missing out on lots of regular traffic!
How to Create SEO Juicy Titles:
Here is what I often tell my writers to do when creating a title for an article:
- Forget about catchy headlines for a minute (start with keywords)
- Avoid stuffing the title with lots of useless words like and, the, he, she, etc.
- Think of using words and phrases in the title that people search for.
- Make sure you get at least one strong keyword phrase at the very beginning of the title.
- Add other keywords and synonyms to the title if you can.
A Working Example of a Title:
So let’s think of a theoretical article to make a title for…
Let’s say we have written an article about a fixing a Cambridge Audio amplifier that doesn’t give off any sound.
Example of a bad title:
“The easiest way to mend a broken amplifier in just 37 minutes.”
That sucks – most of the words are useless grammar type words or words that people won’t search for like “easiest” or “minutes.”
An example of a Good Title & How to do it.
Before you start the title think of some specific phrases related to the article that people might search for:
Keyword Reality 10
“Cambridge Audio Amplifier”
“Cambridge Audio Amp”
“Amp No Sound”
“Amplifier No Sound”
Now I want to cram as many of those keywords into the title as I can – but also want to pick a strong phrase to put at the start of the title – I often find Google gives more weight to words at the beginning of a title than at the end (just personal experience talking here – not solid proof).
For my main phrase, I will pick “Repair Cambridge Audio Amplifier.”
So I would make a title like this:
“Repair Cambridge Audio Amplifier – Fix Broken Amp With No Sound”
That’s a great title!
Look how many keywords I crammed in there! Even if someone searches for a phrase like “Cambridge Audio No Sound” I could still appear in the top 10 because the words are somewhere in the title – they don’t necessarily have to be in the right order (although it helps).
I could end up getting in the top 10 for any of these:
Repair Cambridge Audio Amplifier
Repair Cambridge Audio Amp
Cambridge Audio Amp
Cambridge Audio Amplifier
Broken Cambridge Audio Amplifier
Broken Cambridge Audio Amp
and so on….
Chances are I will get in the top 10 for some of those phrases.
Using this method means you can almost always get in the top 10 with any article for at least some keyword phrases (providing your site has a decent amount of backlinks as a whole).
It’s one of the small changes that can make a BIG difference.
The more difficult trick is getting the keywords in there as well as creating a very
attention grabbing title to get more clicks. More on that in a minute…
THIS IS HUGE!
I can’t stress enough how huge this is. When a single article can rank for so many different longtail keywords the traffic skyrockets, and it almost guarantees anything you publish will get some traffic.
I’ve done this to pull in hundreds of thousands of visitors a month to little-known blogs and get huge traffic to Press Releases.
All you are doing is ensuring the content and language you use matches the problems, solutions, information features, and benefits that people are looking for.
I call this method for getting multiple keywords into one title ‘keyword stacking’.
But be warned…
Don’t spam your headlines with loads of keywords, though, and it has the potential to upset the Google algorithm, so you get penalized, and it looks strange to readers. Your title should not be a list, it should make sense when you read it, should be relevant to the actual content on the page, be descriptive and readable, and it should not be too long (a max of about 65 characters is good).
When you add more keywords to a page title be aware that it does dilute the importance of the other keywords in your title. Although this is only a small factor, it is another reason to keep your titles shorter. Also, the words at the beginning of the title hold more weight than those at the end, so keep the main keyword you are targeting at the start.
Conventional wisdom from keyword ‘gurus’ has always told you to target one keyword per page. To me, that just doesn’t make sense when you can capture a ton more longtail traffic with just a few more keywords, and still rank for your main keyword too.
Be wary of inflated search counts from past trends. Google’s search count is based on past data, and a search term that was hot 6 months ago could be completely dead now. Check with Google insights to confirm whether demand is still present and stop the trend on the graph.
A Note on Mis-spells
Mis-spells rarely ever work now because Google automatically corrects misspellings and shows results for the correct spelling instead. So even if a misspell has the high traffic it and low competition there’s usually no point going for it as nobody ever sees results for misspellings anyway.
Making a Title More Catchy
If you are making a post to go viral or be shared on Facebook, then the keywords matter a lot less. You can always use open graph & meta tags to set different titles to be used on sites like Facebook and Twitter. That’s an advanced topic for another day.
However, as this is about getting traffic from Google, then the keywords are very important. Making your title more catchy will result in a higher click-through rate from Google, more traffic, and potentially more shares and backlinks, which all, in turn, raises your rankings further.
Writing catchy headlines is a huge topic in itself, and I have a short book called Headline Handgun which covers this in detail.
The trick is balancing keywords and catchiness. Here’s how you could do it with the example we had before:
Repair Cambridge Audio Amplifier – Fix Broken Amp With No Sound
Repair Broken Cambridge Audio Amplifier With No Sound in 37 Minutes
I only left out two key words in the catchier title, which are synonyms of keywords already in the title, and so still has a chance to rank for those as Google understands synonyms and searcher intent. For example… ‘Repair Amplifier’ has similar results in Google to ‘Fix Amplifier.’