Once you have created and set up your Facebook ads, it is now the time for you to make landing pages for them. A landing page is a page visitors will be directed into for them to provide their email addresses to build up your email list. With that being said, you will be able to generate leads.
A good landing page exhibits several characteristics. First, it has the ability to turn the visitors of your page into leads. Second, it directs the visitors of your page to do only one action. And third, it contains an offer considerable and attractive to the eyes of the visitors. An offer is basically what your landing page offers to your visitors in exchange for their email address. Once they provide you with their email address, you will be able to fill your email lists with email subscribers, allowing you to take possible actions to turn your leads into actual customers.
The key to having an effective landing page is to provide site visitor with good offers. For example, you can give tutorials to your site’s visitors about certain subjects that they want to learn more about. You may also provide them with short trials of your services or some programs or software that you have developed. If you want to use the latter, it is highly recommended for you to offer programs or software related or similar to the product that you are promoting to your leads. However, make sure that the products you promote are better the the free trial versions you give to your site visitors.
There are many ways to asses if the landing page you have created is good enough. One is to determine the number or percentage of the people who opt-in to your offers. As a general rule of thumb, a 15 percent opt in rate is good enough. This means that for every 100 visitors off your landing page, there should be at least 15 of them who opt in. If you get lower opt in rates then you should consider changing the offers of your landing pages because your current offers are not attractive or appealing enough for site visitors to consider giving you their email addresses.
In order for you to create a good landing page, follow the guidelines below.
- Create an attention grabbing headline which can easily entice your site’s visitors.
- Use the most exceptional software for creating landing pages such as optimize 2.0 for WordPress, 5 minute fan page form Get 10,000 fans, and lead pages.