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Importance of Text to HTML Ratios In Seo

Text to HTML Ratios: A brief introduction You must have noticed that a website is not just composed of text; it has some codes in it as well. Simply put, text to HTML ratio is the ratio of the text in a web page to the HTML code on the same web page. Text to HTML Ratios that will work for youAn ideal Text to HTML ratio will lie somewhere between 25 to 70 percent. The percentage here means the amount of text in the website as compared to codes and tags. The more the text, the better it will be. This is because big search engines, such as Google, place special emphasis on websites which have more content on them. Also, you must have noticed that all the high ranking websites have more text on their search results as compared to non visible information.

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The effect it will have on SEO

There are several things linked to text to HTML Ratio which results in higher rankings on the search engines.

Some of the things through which ranking are affected are:

Since a higher text to HTML ratio would mean more text on the website, the content on the website will be more understandable as it will be based more on text. It will leave the readers content and satisfied with your website as they will be able to read what is written. This is how your rankings on the search engines will be enhanced.

A readable website would mean an improved user experience. This betterment in the user experience will then become a reason for your search engine rankings to rise.

When there will be less HTML things in the webpage, the page will be loaded in less time. This again will enhance a user’s experience and will lead to better rankings on the search engines.

With more text and less code, the search engines will be able to index your site with ease.

How to ensure a high Text to HTML Ratio

Following are some of the tips which will ensure a high text to HTML ratio, and thus a better user experience:

  1.       Check the validity of your HTML code
  2.       Extra codes should be removed from the page
  3.       Avoid huge white spaces on the page
  4.       Too many tabs should also not be used
  5.       Code should be free from comments
  6.       Do not use tables unless and until necessary
  7.       To format and stylize, take the help of CSS
  8.       The images used should be of an appropriate size
  9.       Excess images should be removed
  10.       Use Java script and flash when necessary
  11.       The size of your page should not exceed 300kb
  12.       Hidden text should be removed

There should be more readable text on your webpage, filled with a high quality content

In case you do not know what your text to HTML ratio is, use the following tools to see your ratios:

  1. –        WooRank Website Review
  2. –        On Site Checker Tools