Latent semantic indexing keyword is just another name for related keywords in SEO language. This article will cover the main reason LSI keywords should be used in an article and how you can use them.
Introduction to LSI Keywords
As mentioned before, LSI keywords are just similar words in SEO language. Before this method became mainstream, the only option to check whether the article was relevant was the density of the keywords. This meant that if your article was about “ABC” and it was used ten times all over the article, your rival had to use it only one more time than you to claim your footing on the search engine ranking list. The question that arose here was whether it is fair. The same thing is applicable to the search engine; search engine bots will search for LSI keywords and ignore high keyword density. This, however, doesn’t mean that keyword density is useless. It simply means that overuse of keywords can cause problems. It is recommended that the keyword density be set in the range of 1 to 3%.
LSI is the sensible thing to use. For instance, if a search engine finds a page with the word “apple” on it, how will it know if apple is the fruit, brand, or name of any pet? It uses LSI keywords for this purpose; if the article contains words like fruit, taste, and flavor, it will make it easy for the search engine to conclude that the particular post is about the “apple fruit”. Thus, in this case, fruit, taste and flavor can be called similar keywords for the keyword “apple”.
Similar Keywords and Search Engine Optimization
Search engines such as Google always look for the most relevant content to a specific search question. It is difficult for the search engine to conclude what that content will be about, so it uses LSI terms to judge if a particular article or webpage is relevant. For our convenience, we can assume that search engine rankings will improve with the usage of LSI terms, but in reality, the process is difficult and hard to understand.
Let’s not deviate from the main point here. We were discussing the terms a search engine looks for in an article (LSI keywords are not confined to the content but has other useful uses as well, which can propel your standing, but we will talk about later).
Let’s say that a specific content will focus on the topic “on page SEO“. The search engine will then also find the terms below in the content. They can be named as similar keywords for the main keyword “on page SEO”.
- On page expansion
- On page SEO points
- Off page SEO techniques
- On page SEO techniques
- On page SEO checklist
How Can You Find LSI Keywords?
LSI keyword tools
1. Searching on Google
It can be seen that Google is one of the best free-to-use tools to locate LSI keywords. When you type a keyword in the search box, it automatically catches and displays the keywords that are associated with that particular search.
The search result page will also display LSI keywords like this:
The Google keyword tool was a good source of keywords for a while, but it was substituted by the Keyword Planner tool. The screenshot taken below is from this tool; as you can see, it displays similar keywords with competition and CPC.
It looks like an excellent tool to use. In this tool, you enter the keyword or sentence and in a span of few minutes, the top 5 LSI keywords will be shown (the website has the option to customize these keywords according to your preference with a drop-down menu). This tool is 3rd on the list because it will show irrelevant terms too, which can confuse a beginner or someone who is not expert in this field. The tools before it are flawless and best for acquiring LSI keywords, so I would recommend the first two tools for novices.
WordPress Plugins for Finding LSI Keywords
Two expensive and high quality plugins are utilized to find these keywords.
It is on the list of the greatest SEO plugins and gives the option of getting LSI terms for 3 keywords at the same time. You might be wondering why I have specified it as the best option. Well, it gives the most relevant LSI keywords that are grabbed using the Bing API. Plus, it will warn you of over optimization if you overuse any keyword on an article/post. This is particularly useful since most of the time, it is difficult to know the frequency of using these words. More details can be known from the SEOPressor review.
Another one of those plugins that will provide LSI terms, this plugin has great reviews on Google. However, in my opinion, this plugin is not worth using, especially when it comes to assistance and support. It is a copy of SEOPressor but nowhere near as good. Furthermore, you should not hope for any help from the creator of the plugin if you’ve decided to purchase it. It’s so bad that it is unworthy of being mentioned here.
Where Should LSI be Used?
Use of LSI for On Page SEO
These are the places where LSI keywords should be used:
- They should be used in the content, the title, the main heading, and the important highlighted words (as required and avoid over optimization).
- They can be utilized as an anchor text to link to a specific post. You should be using LSI keywords to change things instead of just using the same anchor text again and again.
- They can be utilized as an external link to anchor the main body.
LSI keywords are used by Google as one of its ranking factors since Google thinks it is less artificial to use similar keywords rather than repeating the previous keywords continuously.
Stuffing the keyword or over repeating the previous keyword again and again on your page in order to get a good ranking don’t work well anymore like they did before. You can actually get yourself into a troublesome situation because nowadays it looks manipulating, spammy and unreal.
Utilizing similar keywords is pretty easy for on page SEO. I already showed it in this blog. My most focused keyword for this post is “LSI keywords”. I have applied it in crucial places like headings, titles, and meta description. Similar terms like Latent Semantic Indexing, link building, on page SEO and search engine are also used. Even the word “related keyword” is a related keyword.
Use of LSI Keywords for Off Page SEO
When constructing backlinks, combine your anchors by using latent semantic indexing keywords along with your main keyword as anchor text.
While leaving a comment on blogs of the same category, use LSI keywords, even though it’s difficult since many blogs don’t permit keywords in the name field. The suitable option would be to go for blogs that have Luv-enabled comment, which can provide you with a good dofollow link.
Before I conclude the article, I want to share a few useful tips, which will work even after Penguin and Panda.
- Build a few quality backlinks everyday rather than creating tons of links in one night as it will be great for SEO and help your page achieve a better ranking. This will also help you gain a better ranking for the keyword used as the anchor.
- Don’t compromise on quality while using similar keywords in the entire article.
- Utilize the main keyword in the main title, headings, and meta description.
- For main keywords, try maintaining a keyword density in the range of 1 to 3%; try doing something similar for the LSI keywords.
- Leave a few good comments on the blogger’s blogs so that you build a good connection with them.
This article has covered where to find and the method to find LSI keywords along with their uses. I would advise you to never do anything extra or drag the article; your focus should be on writing high-quality content for users; these keywords will automatically show up in your article once you’re finished with it. All these helpful tips and tricks of the trade will look good only if your article is unique and of high quality and makes complete sense. This does sound hard, but you should put in your best effort while leaving the rest to Google.