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Six Ways to Optimize Your Website Content

Your website will not benefit from any of your SEO strategies unless you ensure that your website is search engine friendly. While there are many ways through which you can make your website search engine friendly, In order to ensure that your website supports search engines, let us tell you some of the ways through which you can fill your website with SEO friendly content. The basic thing which will make the content SEO friendly is the inclusion of right keywords in the content. Have a look at our Free Keyword Research Tools to find appropriate keywords for your website.
the two most popular and efficient ways are:

  1. Designing the website in such a way that it supports SEO
  2. Filling the website with content which is SEO friendly

Below is a list of some of the most efficient tools which will help you make your content SEO friendly.

1Tip: URL

To begin with, make sure that your website domain is short and easy to remember. It would be better if the domain contains your brand name, or highlights your products and services. In order to achieve the best of results, and to increase your rankings on the search engines, you could combine your brand name with the target keyword.

Below is a list of some of the URLs which contain brand names within them:

brand names Domain

To give you a better idea, here are some examples of URL with embedded keywords:

URL with embedded keywords

Some examples of URLs with both keywords and brand names are:

both keywords and brand names

Further Tips:

–        Go to copyright.gov and make sure that you look for copyrighted names

–        Keep the length of your domain within 65 characters

The Don’ts

–        Do not spin or alter other domains by using their plurals or by changing their spellings

–        Avoid using numbers in the domain name

–        Your domain name should not have more than 4 words with hyphen

–        In order to increase your usability, use more ‘q’, ‘z’, ‘c’, ‘p’ and ‘x’

The above tips will help you optimize your content, but you need more to succeed. You need to ensure that all the URLs of the pages of your website are clean and that they do not contain PHP/ASP codes or similar parameters. Also, make sure that the URLs have inner page keywords, as this will mean that your URLs can now be used as anchor texts during the linkage. This tip is followed by all the successful SEO users.

Here is an example for you to differentiate between a good URL and non-SEO friendly URL.

Good URL and non-SEO friendly URL

If you have already chosen a URL which is not SEO friendly, you need not worry, as following are some of the tools which will help you rewrite your URLs.






2.     Tip: Meta Tags for Title and Description

Among the things which are crucial for a website are Meta tags. The things which allow a user to click on your URL are Meta Description Tags and Meta Title Tags. These tags will be among the very first things that will appear in a potential user’s organic search.

Meta Title Tag

You will find a Meta Title Tag in the search results. As for visitors who are not visiting your website via search results, the Meta Title Tag will be displayed slightly above the URL on the browser.

Here are some of the tips which will help you benefit from the Title Tag:

Your titles should ideally be within 10-60 characters, as titles that go beyond this limit will not be fully displayed in the search results. Even if you have to write a title which exceeds the limit, make sure that the important content lies in the beginning and not in the end, because characters beyond 60 will not be shown.

Your Title Tags should not contain excess keywords. Inclusion of one main keyword will do the job.

Also, it is important that you check the relevance of the Title Tag with respect to the page being visited.

Make sure that you write a different Title Tag content for each page, as same titles will not optimize your content.

Description Tags

Your potential visitor can view your description tags in the search results. Also, the content that you put in beneath a description tag will be scanned by search engines. Following is a list of some tips for description tags:

Just like Meta tags, the length of your description tags should ideally be within 170 characters, as characters beyond 170 will not be displayed.

Use short and expressive sentences.

You can have 1-3 keywords. But make sure they are readable and understandable.

In order to enhance your search results, use the keyword which you used in the Meta tags.

Make sure the description tags are relevant to the pages

Do not use duplicated content on each page.

In order to generate your title tags and description tags into HTML texts, combine the tags into a list and then use the following tools:

–        SEOChat

–        SEOBook

–        SEOLogic

–        ScrubTheWeb

–        Submitawebsite

3.     Tip: Header Tags

The header tags are divided into 6 categories, with h1 being the most important tag, while h6 is the least important one. Here are some of the tips which will help you make your header tags SEO friendly:

The main keyword of your website must be incorporated into the h1 tag, since it is the most important one.

It would be great if you initialize your h1 tag with the core keyword.

After h1, work on your h2 tag, which needs to elaborate more on the content in the h1 tag. As an example, if your h1 tag is Best Holiday Resorts, your h2 tag can be Websites That Facilitate Best Holiday Resorts.

Your main tags should be h1 and h2 tags, as they will help you the most in SEO. You can use h3 to h6 tags if need arises, but they may not help you optimize your content. Even if you plan on using the remaining tags, make sure they provide essential information and are not a repetition of what is already told in the previous two tags.

Each web page should contain a unique and the most relevant h1 tag.

Also, make sure that each page should have only one relevant h1 tag.

A free online tool is available to assist you in your header tags. The tool will also allow you to analyze the header tags used by other successful websites.

4.     Tip: Use of Audio Visuals and Flash

In order to gain your viewers attention, and to make your website look more attractive and interesting, it is imperative that images and videos are used on the website. In case of SEOs however, the search engine robot will not be able to interpret the images and videos unless relevant text is attached to the elements. The text attached to the images should include your keywords to optimize your text even more.

Follow the tips mentioned below to make your audio visuals and flash more SEO friendly.


As highlighted above, the search engines do not have the ability to read non-text files. Although Google is now able to interpret flash files, it still lacks the capability to read all kinds of flash files available.

Here are some of the tips which will help you keep SEO friendly flash files on your website:

–        Ensure that your flash files have HTML text attached

–        Use FLV MetaData Injector to insert Meta data into your flash files

–        Use descriptive text in <noembed> tag, and include it in your flash files


You will notice the presence of a video file on almost all the websites. Videos help increase the attractiveness of the website, and make the content more interactive. However, in case of search engines, videos will be of no use and importance unless text is attached with it. Hence, make sure you attach a video transcript or Meta data with your video which should contain your keyword in HTML.


If you include text simply within your images, then it will serve you no good as far as SEO is concerned. In order to optimize your images, your image’s description in alt text attribute should be added.

Here are some further points to make your images SEO friendly:

Make sure that the text you insert with the images is relevant to the content present on the webpage. As an example, if the content on your webpage is related to young entrepreneurs, then the text attached with the images should also be related to young entrepreneurs.

If you are using the images as bullets, you can write the alt attribute like this: alt=” “

If decorative text has to be added, the same text should be added in the alt attribute.

Make sure that the content inserted in alt attribute is brief and descriptive.

Use ‘Company Name’ to describe an image of a logo.

The file name for the images should not contain hyphens or underscores, and should be appropriate.

Use appropriate file extensions, for example, use “.jpg” for JPEG images.

Before inserting a long description, make sure you learn about longdescattribute.

5.     Tip: Content on the Webpage

The content added on the webpage is a determinant of the success of your business. In order to optimize your content and make it SEO friendly, the content added on the webpage should be unique and of a high quality.

Text to HTML Ratio:

In order to make your content more SEO friendly, it is imperative that you have a higher text to HTML ratio. Here is a simple formula to see what your text to HTML ratio is:

Text to HTML Ratio

–        If the ratio is less than 25 percent, then you need to add more text on the page

–        An ideal ratio is between 25 to 70 percent

–        A ratio greater than 70 percent may be considered as spam by the search engines. In this case, there is extra content present which needs to be removed

If you do not wish to do the Math yourself, try calculating the ratios through the following tools:

–        DevSEO

–        Simon-SearchMarketing

–        SEOChat

Keyword Density:

After researching on the keywords to be inserted, the next thing to know is the amount of those keywords to be inserted. Gone are the days when the SEO gurus used to advice everyone to have a keyword density from 2 to 15 percent. Things have changed now.

Now, what matters the most is how relevant the keywords are as compared to the text on the page. To get a clear idea on this topic, watch a video by Matt Cutts, the head of Google, who talks about keyword density.

If you still have some doubts about keyword density, read the tips written below:

The content should be written in such a manner that the keywords fit appropriately in it.

The content along with the keyword should be grammatically correct.

Your content should add value to the reader’s knowledge and should be easy to read and understand.

To get a better idea about the appropriate amount of keywords to be inserted, look for the keyword density of the sites with high rankings

Here are a few tools through which you can check your keyword density for free:

–        SEOCentro

–        KeywordDensity

–        SEOChat

–        WebConfs

Unique Content

It is very important that the content you add on your website is plagiarism free and unique. If you are unsure about the uniqueness of your website’s content, use the following tools to see how unique your content is:

–        CopyScape

–        Plagium

–        DupliChecker

–        Plagiarisma

If some of your content contains duplicate information, and cannot be modified, make sure you give due credits to the original content in order to avoid plagiarism. In case plagiarism is detected, you will receive a warning message immediately.

In case it is necessary to add duplicate content, make sure you highlight the duplicate text via rel=”canonical”, which is an HTML tag.

Apart from the content on the webpage, the Title tags and the Description tags used should also be unique and plagiarism-free.

Hidden Text

There is variety of ways to include a hidden text on your webpage. Such as, you can keep the font size zero, or match the color of the text with that of the background, in order to keep it hidden. Since keeping hidden text is not a good practice, you should avoid doing it.

Use the Web Developer Toolbar to detect the presence of any hidden text on your website.

6.     Tip: Anchor Text

You must have seen certain words on web pages which are hyper linked to another URL. Those hyper linked texts are Anchor Texts. Previously, people used to hyperlink a keyword present on both the websites. This increased the rankings given by the search engines to the websites for those keywords. However, after a lot of abuse of this strategy, a variety of words are chosen to be hyper linked. Using anchor text highlights that you have linked your website internally and externally to the search engines.

If you are using keywords present on both websites to create a hyperlink, then you need to ensure that the amount of those hyperlinks used are not more than 50 percent.

As an example, if you have holiday resorts as your keyword, here are some tips for you to ensure to divert your keyword hyperlinks:

keyword hyperlinks Example

If you do not make concrete strategies for SEO, there are chances of you getting swept away by your competitors. Hence, start building a good SEO strategy in order to be competent in the fast paced world.