One you have established your email follow up sequences for your Facebook ads, you now have to create a sales page. A sales page is the main page of your site responsible for actually selling your products or services. It should be the one and only page of your site responsible for selling your products. Thus, you cannot sell to your email subscribers when you send them emails. You also cannot sell your products to customers right away. Your sales page should be the only one responsible for that. Since your sales page is an integral part of your online marketing ventures, it is very imperative for you to make your sales page a good one. In order to do that, you should keep in mind several important points.
First, you should sell the right products or service. We all know that not all products sold online are being purchased by the market. People will only buy online the products that they need. If you think that you have done a great job in your sales page yet you have very low sales, then you may want to consider changing thee products or services that you sell. Try to determine the needs and wants of the hungry market in order to know what products and services they will most likely buy.
Second, your sales page should deliver the right message to your customers. In order to do that, you should determine the most pressing needs of the hungry market then try to communicate well with them to entice them into buying your products and services. When you sell products personally, you will be communicating to the customers by telling why they should purchase your products. However, you cannot communicate personally to your customers online. What you should do is to make your sales page a promoter by communicating well to its visitors.
Third, your sales page should focus on the benefits of your products and services not their features. This means that you should not focus on describing the characteristics of your products instead, you should focus on the benefits of using your products and services. So for example, if you are selling laptops then instead of saying that this laptop is small and lightweight, you should say that this laptop is highly portable and conveyable allowing you to bring it anywhere. When you do this, your customers will more likely become enticed into buying the products presented in your sales page.
In order to ensure if your sales page is good enough, make sure that for every 100 visitors of your sales page, there should be two to three people who will purchase your products and services. If your sales is below than those figures, then try to make amendments with your sales page.